MUSEUM OF CONTEMPORARY ART SAN DIEGOBrand Identity, Publication, Web Design
SAMANTHA BITTMANVisual Design, Exhibition Design, Generative Design, Installation
THE WORLD’S LARGEST TOY MUSEUMBrand Identity, Publication, Web Design
SEVENUIUX Design, User Research, Visual Design
ECOS&PET
Packaging Design, Brand Identity, 3D Modeling, Rendering
SKYPEOPLE (INTERN)
Brand Identity, Visual Design, UI Design
PLAYGROUND
MORE ABOUT ME
Hi! I’m Rachel Liu,
a Graphic Designer
I wield the power of design to
breathe life into business visuals, infusing my passion for type,
graphics, and colors into every
project. Join me in the vibrant world
of visual storytelling!
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LinkedIn
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©2024 Jia LiuHi, I’m Rachel Liu!
I am a graphic designer hailing from Beijing, now cultivating my craft in Los Angeles as a student at ArtCenter. My expertise lies in UIUX design, branding and packaging design, where I harness the transformative power of design to invigorate business visuals, melding my love for typography, graphics, and color into every creation.
My design philosophy is deeply rooted in the observation of life's intricate details, seamlessly integrating these elements to create experiences that resonate with users on a more intuitive level. My passion for video game, with its rich palettes and complex characters, deeply inspires my work, bringing a sense of dynamism and narrative depth to my designs.
Previously at TikTok and SKYPEOPLE.
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EXPERIENCE
Business Design Intern
TikTok, Toutiao
August 2021 - November 2021In my internship, I specialized in crafting compelling promotional materials, focusing on partnership posters, business advertisements, and e-commerce platform graphics. My role extended to developing engaging product introductions and designing captivating opening screen posters for the TikTok app. Collaborating closely with the team, I demonstrated exceptional creativity and design acumen. A notable contribution was my active involvement in designing the opening screen poster for TikTok's "2021 New Beginnings" campaign. In this project, I skillfully employed strategic color schemes, layouts, and visual elements to forge a strong connection with the target audience, effectively communicating the brand's message. This experience not only honed my proficiency in brand-centric design but also showcased my ability to thrive in a dynamic business setting, delivering innovative and impactful design solutions that elevate brand engagement and communication.
Visual Design Intern
BingYuan, SKYPEOPLE
June 2023 - Aug 2023During my internship at SKYPEOPLE, I played a pivotal role in enhancing the brand's visual identity and reach. My primary responsibilities included designing artistic hangtags for clothing, crafting visually appealing posters for the online store, and meticulously creating product descriptions and detail pages. Furthermore, I led the development of promotional posters for physical stores, conceptualized engaging promotional articles, and innovated in creating dynamic brand animations. Collaborating effectively with my team, we produced a diverse array of vital materials that significantly bolstered both offline and online store promotions. This experience not only honed my skills in brand-centric design but also enabled me to contribute substantially to expanding the brand's presence and appeal.
SKILLSRECOGNITIONLANGUAGES
Design
Brand identity, UIUX design, user reseach, packaging design, 3D modeling, rendering, presentation deck building, motion design, wireframing and prototyping
Strong working knowledge of:
Photoshop, illustrator, After Effects, InDesign, Acrobat, Media Encoder, Keynotes, Figma, Solidworks, Substance 3D, Keyshot
Familiar with:
Cinema 4D, MadMapper, Webflow, HTML/CSS
Craft
Laser cutting, Kongsberg cutting, 3D printing, photography
2022-2023
ArtCenter College of Design, Provost’s List
2020-2023
ArtCenter College of Design, Entering Scholarship
2022-2023
ArtCenter College of Design, Student Gallery
Summer 2022, COOK OUT (Packaging Design)
Summer 2022, Weird Soda (Packaging Design)
Fall 2022, Mexico City (Poster Design)
Spring2023, ECOS & PET (Packaging Design)
Summer2023, ECOS & PET (Packaging Design)
Fall 2023, Metro Map (Information Design)
English (fluent)
Mandarin (native)