MUSEUM OF CONTEMPORARY ART SAN DIEGOBrand Identity, Publication, Web Design
SAMANTHA BITTMANVisual Design, Exhibition Design, Generative Design, Installation
THE WORLD’S LARGEST TOY MUSEUMBrand Identity, Publication, Web Design
SEVENUIUX Design, User Research, Visual Design
ECOS&PET
Packaging Design, Brand Identity, 3D Modeling, Rendering
SKYPEOPLE (INTERN)
Brand Identity, Visual Design, UI Design
PLAYGROUND
MORE ABOUT ME
Hi! I’m Rachel Liu,
a Graphic Designer
I wield the power of design to
breathe life into business visuals, infusing my passion for type,
graphics, and colors into every
project. Join me in the vibrant world
of visual storytelling!
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©2024 Jia LiuTHE WORLD’S LARGEST TOY MUSEUM
The World's Largest Toy Museum is an iconic destination where the wonders of toys come to life. We celebrate the nostalgia of cherished toys while emphasizing their educational significance. Through our museum, we invite people of all ages to explore, discover, and remember the magic of play.The World's Largest Toy Museum is not just a place to visit but a memory to treasure, sparking instant associations with fun, education, and a world of toys.
We believe that toys are more than just playthings, they are windows into history, culture, and imagination. In our museum, visitors of all ages can embark on a captivating journey to explore the rich history and significance of toys. Here, laughter, learning, and nostalgia intertwine to create precious memories.
LOGO
The logo for The World's Largest Toy Museum is a playful symphony of shapes and colors, capturing the essence of joy and interaction that lies at the heart of toy culture. At first glance, the initials "WLTM" leap out, each letter a vibrant mosaic of rounded triangular blocks and connecting circles, reminiscent of the twistable, turnable toys that have delighted generations.
The logo uses primary colors, reminiscent of the first colors children recognize and respond to, along with green for growth, deep blue for imagination, and cream for vintage nostalgia. Our logo stands as the museum’s most visible mark of identity, a beacon that draws in those who remember the simple pleasures of childhood and those eager to explore the world of toys. It is a logo that does not just identify but also tells a story – a story of connection, interaction, and the timeless joy of toys that goes beyond mere display. It is a logo that invites you to twist, turn, and imagine, much like the toys it represents.
PosterI extended the 'building blocks' and 'connecting shafts' elements of the logo to create a series of icons and patterns. These elements underwent special color and texture treatments, enhancing their visual appeal. I expanded my graphic language through a collection of posters, showcasing the brand's tone. These vibrant, lively, yet retro-inspired visual elements shaped a series of posters, embodying the brand's essence in a visually rich and dynamic way.
WebsiteThe website design continues to utilize my primary color scheme, characterized by bold and lively colors. Geometric elements are extensively used, adding a dynamic visual appeal. Straight lines are employed to divide and organize information, enhancing clarity and structure. Additionally, the site features interactive elements, enriching the user experience with engaging and playful interactions.
Social Media
Ticket
Stationary
Flyer
Wayfinding System
Brochure
Wistband
ID Card
Tote Bag
Clothing
Landmark